by Steve Baldwin | Jun 23, 2012 | web storytelling
It’s easy enough to wrap your mind around the concept that your Web site, and each individual page or other active element within this site, should tell a unique story whose properties must include a unifying idea, direction, drama, and a conclusion. The more... 
by David Intrator | Jun 19, 2012 | market research
Back in the July 2011 issue of Medical Marketing and Media, CEO Richard Vanderveer of GFK Healthcare made a prediction: “Hard” researchers, he claimed, those who explore things like formulary decisions, access and reimbursement would be in greater demand... 
by David Intrator | Jun 19, 2012 | brand storytelling
Those seeking to use the Web as an effective brand storytelling medium need to recognize that there may come a time when it’s best to close the book and move on to another tale. Case in point: the Web site of Business 2.0, a financially successful technology... 
by David Intrator | Jun 18, 2012 | creativity
“The fundamental key to the creative process is decision-making,” says composer Chris McHale in this online research interview conducted by Smarter Storytelling. “You don’t wait for inspiration,” he continues. “You just go.”... 
by David Intrator | Jun 17, 2012 | brand storytelling, market research
Qualitative research, as it is traditionally practiced, faces a number of issues that call into question the value of the discipline itself. For starters, the sample is rarely large enough to be statistically meaningful. Insignificant Samples Over the years at Smarter... 