by David Intrator | Jul 28, 2012 | brand storytelling
Arianna Huffington opens a recent essay with President Obama’s admission that his great first-term mistake was “thinking that this job was just about getting the policy right” while neglecting to “tell a story to the American people that gives... 
by Steve Baldwin | Jul 28, 2012 | cool stories
There were these water bugs in Finch’s apartment and they showed up every summer. Finch had no idea how they got into the place, maybe from holes cut around the pipes under the kitchen sink, or from holes cut around the central air conditioner unit situated in... 
by David Intrator | Jul 25, 2012 | brand storytelling
Kyle Wiens is the co-founder of iFixit.com, a site that helps people repair their “unrepairable” consumer electronics — from iPhones to laptops and digital cameras — by supplying them with parts and free repair manuals. So it’s no... 
by David Intrator | Jul 9, 2012 | brand storytelling
One of the common misperceptions about video is that it’s a visual medium. For sure, a video provides us with images. But in order for videos to engage, they need to tell a story. It’s the series of images that matters. The pictures need to move forward... 