Creativity without Creating

Creativity without Creating

An executive learns that she’s “actually an artist.” When our shoot broke for lunch, the agency creatives went out to eat with our main client. (Let’s call her “Erin.”) Erin was a senior marketing manager at major global...
Massacre as Marketing Tool

Massacre as Marketing Tool

Despite what you might be hearing in the news, these are heady days for the NRA. The outrage surrounding the NRA’s shoot ’em up app for kids along with their latest ad asking why the President’s children are entitled to armed guards while the rest of...
The Tragedy of Media Consumption

The Tragedy of Media Consumption

“Media consumption” is a phrase you hear a lot these days, and it bothers me. Novels, plays, poetry, music, film—the entire human creative corpus is reduced to the status of consumer goods designed for instant obsolescence. Rather than “read”...