by David Intrator | Feb 27, 2014 | politics and culture
If you’re feeling anxious in today’s economy, take heart: “Digital Prophet” David Shing is the second highest-paid person at AOL, making a bundle by delivering incoherent word salads of meaningless marketing clichés. Here’s a brilliant example of... 
by David Intrator | Feb 24, 2014 | storytelling technique
Stories are journeys, and those journeys have a simple shape. Put simply, a beginning, a middle and an end. What varies from story to story, however, is the way we structure or shape the journey between those three main acts. And those variations are finite. There are... 
by David Intrator | Feb 18, 2014 | brand storytelling, politics and culture
When I first viewed this TV spot for the Cadillac 2014 ELR, I couldn’t tell if it was serious or satirical. The basic pitch is common enough: you’ve worked hard and deserve your rewards. But it’s presented by a smug 1-percenter whose performance is so over-the-top you... 