by David Intrator | Jan 31, 2016 | brand storytelling, politics and culture
Bernie Sanders’ campaign was just given a social media boost with the new Together video, which flows seamlessly from the compelling America video released last week and which I wrote about the other day. Whether or not Together came from the Sanders campaign itself... 
by David Intrator | Jan 29, 2016 | brand storytelling, politics and culture
Whatever you might think of the candidate, the Bernie Sanders America video is compelling, and an example of brilliant storytelling. I’d like to explain a little bit about how and why this video packs the punch it does. I’m going to get into technical details, which... 
by David Intrator | Jan 26, 2016 | storytelling technique
There’s a lot a of talk about authenticity in storytelling and its importance in what’s broadly characterized as brand storytelling. And for good reason: authenticity in storytelling is indeed important. But it’s far from sufficient in telling an effective story. Let... 