by David Intrator | Aug 15, 2016 | politics and culture
This summer Pokemon Go has been all the rage, and it’s brought Augmented Reality into the mainstream. Pokemon Go has its celebrants and its detractors, but no matter on what side of the issue you stand, Augmented Reality is here to stay, and it’s sure to change, quite...
by David Intrator | Aug 3, 2016 | brand storytelling
A few weeks back I shared an example of great storytelling from Infiniti. Now I’d like to show you some bad storytelling, this time from Volvo. You might already know the Volvo Wedding commercial; it’s been out there quite a lot. I’ve actually seen it...