by David Intrator | Nov 19, 2025 | brand storytelling
For decades, a great many marketers have talked about storytelling as if it were a kind of mini-Hollywood production, a narrative with a beginning, middle, and end, characters on a journey, tension that resolves into meaning. This made sense in a world where brands... 
by David Intrator | Nov 4, 2025 | Uncategorized
In my last post, I went on about the benefits of using ChatGPT when used, at least in my view, correctly. Now I want to talk about AI video. Before I go on, I should say I’m writing this one without assistance—or collaboration, or whatever you want to call it—with... 
by David Intrator | Nov 3, 2025 | Uncategorized
All over the internet we hear the same worry from knowledge workers and creatives: AI will replace us, or at least flood the world with bland, machine-made slop. I understand the concern. But the more I use AI in my own writing, the more I think differently. It isn’t... 