Articles by: David Intrator
David Intrator, President of Smarter Storytelling, helps you unify your brand around a story that is coherent, authentic and emotional.

The Problem With “No Problem”
by / on January 15, 2019 at 4:56 pm / in politics and culture

The Problem With “No Problem”

In retail situations, “no problem” can imply dominance.

The Absurdity Of Corporate Blogging
by / on March 22, 2018 at 4:49 pm / in politics and culture

The Absurdity Of Corporate Blogging

Corporate blogging can seem like an exercise in futility.

I Hate Musical Prodigies
by / on October 10, 2017 at 8:16 am / in brand storytelling

I Hate Musical Prodigies

I’m envious, plain and simple.

The Cynical Cruelty Of Positive Thinking
by / on September 28, 2017 at 5:23 pm / in politics and culture

The Cynical Cruelty Of Positive Thinking

Positive Thinking is a sadistic and dangerous ideology.

What America Needs Now Is a Hip Hop Version of Hava Nagila
by / on September 27, 2017 at 2:22 pm / in politics and culture

What America Needs Now Is a Hip Hop Version of Hava Nagila

The best thing to happen to universal brotherhood since Beethoven’s Ode to Joy.

Why I Hate To Write
by / on September 26, 2017 at 3:58 pm / in storytelling technique

Why I Hate To Write

First there’s the pain. And it goes down from there.