Articles by: David Intrator
David Intrator, President of Smarter Storytelling, helps you unify your brand around a story that is coherent, authentic and emotional.

Brand Storytelling and Global Brand Entropy
by / on June 17, 2012 at 2:07 am / in brand storytelling

Brand Storytelling and Global Brand Entropy

Brands have a tendency to break apart as they travel across the world. Here’s an approach to help avoid it.

Conceptual Smackdown:  Bob Roan On Brands vs. Stories.
by / on June 17, 2012 at 1:35 am / in brand storytelling, featured posts

Conceptual Smackdown: Bob Roan On Brands vs. Stories.

In this online video interview, social business strategist Bob Roan discusses how the dynamic nature brand storytelling is appropriate for our social media age.

Creativity is Thinking Inside a Box
by / on June 16, 2012 at 4:27 pm / in creativity, featured posts

Creativity is Thinking Inside a Box

One of the most pernicious myths about creativity, is the belief that one needs to “think outside the box.” The truth of the matter is quite the opposite.