Articles by: David Intrator
David Intrator, President of Smarter Storytelling, helps you unify your brand around a story that is coherent, authentic and emotional.

Effective Storytelling Is Rhythmic Storytelling
by / on September 1, 2017 at 9:10 am / in creativity, storytelling technique

Effective Storytelling Is Rhythmic Storytelling

Rhythm is a what moves us.

Moved By The Masses At The Great Solar Eclipse
by / on August 22, 2017 at 5:58 pm / in cool stories

Moved By The Masses At The Great Solar Eclipse

It was weighty experience indeed.

The Orange County Partnership Gets “Creative,” And Fails.
by / on August 14, 2017 at 11:20 am / in brand storytelling

The Orange County Partnership Gets “Creative,” And Fails.

A promotional video that promotes wackiness.

Is Pokemon Go Taking Us All To Hell?
by / on August 15, 2016 at 6:05 pm / in politics and culture

Is Pokemon Go Taking Us All To Hell?

A brilliant short film explores the implications of Augmented Reality.

Bad or Brilliant?  That Weird Unintelligible Volvo Wedding Spot
by / on August 3, 2016 at 9:38 am / in brand storytelling

Bad or Brilliant? That Weird Unintelligible Volvo Wedding Spot

Is incomprehensibility the new wave in marketing?

Democratic presidential candidate, Sen. Bernie Sanders, I-Vt., speaks during a CNN town hall at Drake University in Des Moines, Iowa, Monday, Jan. 25, 2016. (AP Photo/Patrick Semansky)
by / on July 20, 2016 at 1:16 pm / in brand storytelling, politics and culture

Storytelling Smackdown: Trump vs. Bernie vs. Hillary

Hillary Clinton’s campaign lacks a clear narrative.