Articles by: David Intrator
David Intrator, President of Smarter Storytelling, helps you unify your brand around a story that is coherent, authentic and emotional.

Great Storytelling:  Infiniti’s “Experience Flight”
by / on June 20, 2016 at 8:12 pm / in brand storytelling

Great Storytelling: Infiniti’s “Experience Flight”

A simple strategy and dramatic structure makes for powerful storytelling.

San Jose Protestors Bolster Trump’s Narrative
by / on June 3, 2016 at 8:23 am / in politics and culture

San Jose Protestors Bolster Trump’s Narrative

Anti-Trump protestors are giving Donald what he wants.

Writing For The Machine – An SEO Primer
by / on March 30, 2016 at 11:39 am / in web storytelling

Writing For The Machine – An SEO Primer

This post isn’t for human consumption.

New “Together” Video Builds Upon Sanders’ “America”
by / on January 31, 2016 at 1:50 pm / in brand storytelling, politics and culture

New “Together” Video Builds Upon Sanders’ “America”

Brilliant storytelling that reveals an unfolding strategy

Why The Bernie Sanders America Video Works So Well
by / on January 29, 2016 at 4:50 pm / in brand storytelling, politics and culture

Why The Bernie Sanders America Video Works So Well

A strong core idea and clear structure give America its emotive power.

Authenticity In Storytelling Is Not Enough
by / on January 26, 2016 at 6:30 pm / in storytelling technique

Authenticity In Storytelling Is Not Enough

Authenticity in storytelling is necessary, but not sufficient to effectively engage your audience.