Pepsi Fires Back: “We’re Not Pessimists”
Brad Jakeman, Pres. of Pepsi’s Global Beverage Group, defends the brand’s controversial “Live for Now” positioning.
brand storytelling
Pepsi: The Choice of a Hopeless Generation?
Pepsi’s “Live for Now” reflects the pessimism of younger Americans.
Ogilvy: Occupy and the Brand Believability Crisis
Social@Ogilvy’s Rohit Bhargava Cites Occupy Wall Street in Presentation to Shop.org Retailers.
Nationwide Attacks “Shareholders” in New Campaign
There’s an explicit anti-Wall Street message in the insurance company’s new branding strategy.
HuffPost: Storytelling is not Optional
Arianna Huffington discusses the importance of storytelling in our national life.
Harvard Business Review: “I Won’t Hire People Who Use Poor Grammar”
“Good grammar is credibility, especially on the Internet,” Kyle tells the Harvard Business Review.