Being a creative genius demand that you think like an idiot.

Smarter Storytelling is devoted to storytelling in all its forms, with special emphasis on storytelling as it applies to brands.

In this online video interview, social business strategist Bob Roan discusses how the dynamic nature brand storytelling is appropriate for our social media age.

One of the most pernicious myths about creativity, is the belief that one needs to “think outside the box.” The truth of the matter is quite the opposite.