market research

Medical marketing and market research in general demands a new kind of research, versed both in creative and research.
by / on June 19, 2012 at 11:52 am / in market research

The Rise of the “CreaSearcher”?

Those who combine the talents of creative and research may be in increasing demand as our media landscape changes.

Is Qualitative Research A Waste?
by / on June 17, 2012 at 8:36 pm / in brand storytelling, market research

Is Qualitative Research A Waste?

Qualitative research faces a number of fundamental issues that call into question the value of the discipline itself.