politics and culture — January 27, 2014 at 6:11 pm

We’ve All Been On This Conference Call

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This brilliantly funny video, produced by Tripp & Tyler, has gone viral for good reason: we’ve all been there.

Better yet, it’s the perfect set-up for the marketing message that follows. By satirizing the day-to-day absurdities of business life, it lets the viewer know that Leadercast Live actually understands what business is all about.

Without this refreshing comic set-up, one might think the leadership event is just one more generic conference presenting you with yet another pushy sales pitch.  Instead, we’re emotionally disarmed, ready to consider a message that might have turned us off in another context.

Smarter storytelling, indeed.

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