by David Intrator | Nov 19, 2025 | brand storytelling
For decades, a great many marketers have talked about storytelling as if it were a kind of mini-Hollywood production, a narrative with a beginning, middle, and end, characters on a journey, tension that resolves into meaning. This made sense in a world where brands... 
by David Intrator | Jun 17, 2022 | brand storytelling
If your brand storytelling has already gone global, you know the scenario. For newbies, the story unfolds like this: You invest an enormous amount of time, capital and brainpower rallying your company around a global brand strategy. Consensus erodes, however, when it... 
by David Intrator | Oct 10, 2017 | brand storytelling
.I’ve just come across another musical prodigy. His name is Geoffrey Gallante, and he plays the trumpet. Check him out. He’s just one of scores of musical prodigies that appear on my Facebook and Twitter feeds over the course of a year. Of course there’s Joey... 
by David Intrator | Aug 14, 2017 | brand storytelling
The Orange County Partnership promotes economic development in Orange County, New York. Located about an hour and a half from Manhattan, it competes with areas in New Jersey and Connecticut to attract businesses from New York City. Recently I had the chance to speak... 
by David Intrator | Oct 15, 2016 | brand storytelling
I use an SEO Plugin to optimize posts like this to get the best search engine rankings I can. It’s the Yoast SEO plugin and it offers a number of features to get me the optimal SEO score. Yoast covers variables like how long a post is, whether the keyword appears the... 
by David Intrator | Aug 3, 2016 | brand storytelling
A few weeks back I shared an example of great storytelling from Infiniti. Now I’d like to show you some bad storytelling, this time from Volvo. You might already know the Volvo Wedding commercial; it’s been out there quite a lot. I’ve actually seen it... 