by David Intrator | Jun 16, 2025 | creativity, featured posts
One of the most pernicious myths about creativity, one that seriously inhibits storytelling as much as any other creative activity, is the belief that one needs to “think outside the box.” As someone who has worked for decades a professional creative, nothing could be... 
by David Intrator | Oct 3, 2024 | creativity, featured posts
The importance of being an idiot. In my seminars and workshops on creativity, I spend a lot of time emphasizing the value of being an idiot. Because in the all-important opening phase of the creative process, which I call “making a mess,” stupidity is your... 
by David Intrator | Sep 1, 2017 | creativity, storytelling technique
My training is as a musician, and musical concepts still inform all of my creative work, whether it’s editing a film, shooting a photo or even developing a Powerpoint presentation. The most important of all musical concepts is rhythm: the pace of events as they... 
by David Intrator | Jan 20, 2013 | creativity
An executive learns that she’s “actually an artist.” When our shoot broke for lunch, the agency creatives went out to eat with our main client. (Let’s call her “Erin.”) Erin was a senior marketing manager at major global... 
by David Intrator | Jun 18, 2012 | creativity
“The fundamental key to the creative process is decision-making,” says composer Chris McHale in this online research interview conducted by Smarter Storytelling. “You don’t wait for inspiration,” he continues. “You just go.”... 
by David Intrator | Jun 17, 2012 | creativity
As storytelling is ultimately about creativity, and as creativity is becoming a critical issue in the corporate world, Strategic Documentaries decided to some online interviews with professional creatives to gain their insights about the topic. Here jazz guitarist... 