by David Intrator | Jun 16, 2025 | creativity, featured posts
One of the most pernicious myths about creativity, one that seriously inhibits storytelling as much as any other creative activity, is the belief that one needs to “think outside the box.” As someone who has worked for decades a professional creative, nothing could be... 
by David Intrator | Oct 3, 2024 | creativity, featured posts
The importance of being an idiot. In my seminars and workshops on creativity, I spend a lot of time emphasizing the value of being an idiot. Because in the all-important opening phase of the creative process, which I call “making a mess,” stupidity is your... 
by David Intrator | Jun 17, 2012 | brand storytelling, featured posts
Brands are Static. Stories are Dynamic. As part of a series of online research videos crafted created by Smarter Storytelling, we invited social business strategist Bob Roan to share his thoughts on brands and brand storytelling in our social media age.... 