by David Intrator | Jun 19, 2012 | market research
Back in the July 2011 issue of Medical Marketing and Media, CEO Richard Vanderveer of GFK Healthcare made a prediction: “Hard” researchers, he claimed, those who explore things like formulary decisions, access and reimbursement would be in greater demand... 
by David Intrator | Jun 17, 2012 | brand storytelling, market research
Qualitative research, as it is traditionally practiced, faces a number of issues that call into question the value of the discipline itself. For starters, the sample is rarely large enough to be statistically meaningful. Insignificant Samples Over the years at Smarter... 