by David Intrator | Sep 26, 2017 | storytelling technique
I hate to write. Odd when you think about it, since I’ve made my living as a copywriter. But copywriting isn’t writing in the way that I hate writing. Copywriting is more like gag writing, you see, and I can deal with that. The short form, the clever turn of phrase.... 
by David Intrator | Sep 1, 2017 | creativity, storytelling technique
My training is as a musician, and musical concepts still inform all of my creative work, whether it’s editing a film, shooting a photo or even developing a Powerpoint presentation. The most important of all musical concepts is rhythm: the pace of events as they... 
by David Intrator | Jan 26, 2016 | storytelling technique
There’s a lot a of talk about authenticity in storytelling and its importance in what’s broadly characterized as brand storytelling. And for good reason: authenticity in storytelling is indeed important. But it’s far from sufficient in telling an effective story. Let... 
by David Intrator | Feb 24, 2014 | storytelling technique
Stories are journeys, and those journeys have a simple shape. Put simply, a beginning, a middle and an end. What varies from story to story, however, is the way we structure or shape the journey between those three main acts. And those variations are finite. There are... 
by David Intrator | Nov 11, 2013 | brand storytelling, storytelling technique
I recently attended a networking event in New York City billed as a forum for entrepreneurs to meet potential investors. As someone who helps companies tell their stories—from their elevator pitch through full-up advertising campaigns—I figured I’d check it out to see... 
by David Intrator | Oct 29, 2013 | storytelling technique
With just a little of bit of effort you can improve your videos dramatically. Here’s how: It’s all about the script. With all the amazing technologies available to filmmakers today, it’s easy to overlook the most important element of all: the script. Before you... 