Writing For The Machine – An SEO Primer

Writing For The Machine – An SEO Primer

I’m not writing this post for you. I’m writing for the Machine. See, in order for me to maintain my page rank, the Machine asks demands that I keep these posts coming. And though you’re not my audience, you still might want to come along for the ride, just to...
HubSpot: Fire Your SEO Expert!

HubSpot: Fire Your SEO Expert!

“What if you no longer needed an SEO Expert?” asks HubSpot’s lastest ad, “because you had software that made it easy to improve your rank?” “What if someone took all the hassles out of marketing?” The idea that SEOers are...
HTML Storytelling

HTML Storytelling

It’s easy enough to wrap your mind around the concept that your Web site, and each individual page or other active element within this site, should tell a unique story whose properties must include a unifying idea, direction, drama, and a conclusion. The more...