by David Intrator | May 28, 2026
Market Research as a Sales Film | Snyder’s Pretzels A staple of the market research world is the humble clip film. It’s usually a simple series of clips from focus groups or consumer interviews, with the aim of illustrating a variety of insights and... 
by David Intrator | Nov 5, 2025
Brand Positioning | General Health “General Health” is a generic branding for a large hospital network for whom Smarter Storytelling worked with RTi Research to develop an enterprise-wide position. The network had undergone a huge expansion, acquiring a... 
by David Intrator | Oct 27, 2025
http://smarterstorytelling.com/wp-content/uploads/2024/08/Ted.Play_.FINAL_.Nov_.26.2023.webm... 
by David Intrator | May 14, 2024
Brand Storytelling in Social Media | ProdigyWorks Smarter Storytelling was tasked to develop a positioning and branding for ProdigyWorks. ProdigyWorks is a unique company that helps businesses solve their most pressing innovation challenges by bringing together some... 
by David Intrator | Aug 22, 2020
(podcasts may take a few seconds to load) A Story Is A Melody http://smarterstorytelling.com/wp-content/uploads/2020/08/RTI.StoryASMelodyPodcast3.mp3 The Myth Of Objectivity http://smarterstorytelling.com/wp-content/uploads/2020/08/ObjectivityPodcast3.mp3 Sonic... 