Research Storytelling for Coca-Cola Japan

This is one in a series of brief videos for Coca-Cola Japan that were used internally to communicate one of the cultural trends that emerged after the March 2011 earthquake and tsunami. It was part of a series covering the change in trends among the 18-34 and 35-65 year-old market segments.

The Unifying Idea: Consumers, especially younger ones, are moving from the spending their lives in the virtual world to engaging and appreciating the real.