Brand Storytelling as Documentary Filmmaking | IBM Although we’ve now seen hundreds of television commercials that use documentary filmmaking techniques, this spot for IBM was among the first, and represented a real breakthrough in brand storytelling. Part of a...
Brand Storytelling for TV Spots | Fazoli’s This is one of a multiple-spot brand storytelling campaign for Fazoli’s. The 300-plus restaurant chain was looking for a branding strategy as well as its expression in television and radio. Working closely with...
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