The Original Strategic Documentary | IBM

The Original Strategic Documentary | IBM

Brand Storytelling as Documentary Filmmaking | IBM Although we’ve now seen hundreds of television commercials that use documentary filmmaking techniques, this spot for IBM was among the first, and represented a real breakthrough in brand storytelling. Part of a...
TV Spots | Fazoli’s

TV Spots | Fazoli’s

Brand Storytelling for TV Spots | Fazoli’s This is one of a multiple-spot brand storytelling campaign for Fazoli’s. The 300-plus restaurant chain was looking for a branding strategy as well as its expression in television and radio. Working closely with...