by David Intrator | May 28, 2026
Market Research as a Sales Film | Snyder’s Pretzels A staple of the market research world is the humble clip film. It’s usually a simple series of clips from focus groups or consumer interviews, with the aim of illustrating a variety of insights and... 
by David Intrator | Dec 15, 2016
Storytelling for New Business Pitches | Publicis One of the specific sub-genres of corporate videos is the Pile and Company business development video. Pile and Company is an advertising agency selection consultant based in Boston. Like Santa Monica-based Select... 
by David Intrator | Nov 7, 2016
Brand Storytelling and Motion Graphics | Omnicom Media Group Omnicom is one of the largest and most prestigious media groups in the world. Omnicom’s PHD division was engaged in a six month pitch for Unilever’s media-planning business. This required... 
by David Intrator | Oct 19, 2016
Brand Storytelling for Employee Engagement | Energizer When Alan Hoskins assumed the role of President and CEO of Energizer’s Household Products Division, Energizer Holdings wanted to create a story that illustrated a number of its corporate values as well as... 
by David Intrator | Oct 10, 2016
Brand Storytelling in Corporate Communications | Fidelity Investments Fidelity Investments had a problem. In companies throughout America, employees were not signing up for health and retirement benefits as much as they hoped. So Fidelity decided upon a corporate... 