The Original Strategic Documentary | IBM

The Original Strategic Documentary | IBM

Brand Storytelling as Documentary Filmmaking | IBM Although we’ve now seen hundreds of television commercials that use documentary filmmaking techniques, this spot for IBM was among the first, and represented a real breakthrough in brand storytelling. Part of a...
Social Media Storytelling

Social Media Storytelling

Social Media Memes Weird Webisodes Brand Storytelling in Social Media New media is based on the same storytelling principles as old media, i.e., a Unifying Idea that holds a brand together, whether it’s a series of Facebook posts or a YouTube webisode series...
Audio Brand Storytelling

Audio Brand Storytelling

Imagine The Worst Olympic Stain https://smarterstorytelling.com/wp-content/uploads/2016/10/1-olympic-.mp3 Taste Untamed Hot Tamales Candy https://smarterstorytelling.com/wp-content/uploads/2016/10/all5hottamles.mp3 Ode To Spring Lysol...
Employee Engagement | Energizer

Employee Engagement | Energizer

Brand Storytelling for Employee Engagement | Energizer When Alan Hoskins assumed the role of President and CEO of Energizer’s Household Products Division, Energizer Holdings wanted to create a story that illustrated a number of its corporate values as well as...
Personal Branding

Personal Branding

Storytelling for Personal Branding | James Shoreland As personal branding becomes more important to our careers, it needs to be approached with the same kind of strategic thinking as tv spots, corporate videos or any other communications platform. No one would...