by David Intrator | May 28, 2026
Market Research as a Sales Film | Snyder’s Pretzels A staple of the market research world is the humble clip film. It’s usually a simple series of clips from focus groups or consumer interviews, with the aim of illustrating a variety of insights and... 
by David Intrator | Nov 5, 2025
Brand Positioning | General Health “General Health” is a generic branding for a large hospital network for whom Smarter Storytelling worked with RTi Research to develop an enterprise-wide position. The network had undergone a huge expansion, acquiring a... 
by David Intrator | May 14, 2024
Brand Storytelling in Social Media | ProdigyWorks Smarter Storytelling was tasked to develop a positioning and branding for ProdigyWorks. ProdigyWorks is a unique company that helps businesses solve their most pressing innovation challenges by bringing together some... 
by David Intrator | Oct 20, 2016
Imagine The Worst Olympic Stain https://smarterstorytelling.com/wp-content/uploads/2016/10/1-olympic-.mp3 Taste Untamed Hot Tamales Candy https://smarterstorytelling.com/wp-content/uploads/2016/10/all5hottamles.mp3 Ode To Spring Lysol... 
by David Intrator | Oct 19, 2016
Brand Storytelling for Employee Engagement | Energizer When Alan Hoskins assumed the role of President and CEO of Energizer’s Household Products Division, Energizer Holdings wanted to create a story that illustrated a number of its corporate values as well as... 