


Market Research | Liz Claiborne
Brand Storytelling and Consumer Market Research | Liz Claiborne The aim of this consumer market research study was to develop a potential branding strategy for Liz Claiborne. The concept we were exploring was “Metroburbia.” It was initiated by The Kaplan...
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Market Research | Coke
Research Storytelling for Coca-Cola Japan This brief web film for Coca-Cola Japan was used internally to communicate one of the cultural trends that emerged after the March 2011 earthquake and tsunami. It was part of a series covering the change in trends among the...
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