by David Intrator | May 28, 2026
Market Research as a Sales Film | Snyder’s Pretzels A staple of the market research world is the humble clip film. It’s usually a simple series of clips from focus groups or consumer interviews, with the aim of illustrating a variety of insights and... 
by David Intrator | Nov 5, 2025
Brand Positioning | General Health “General Health” is a generic branding for a large hospital network for whom Smarter Storytelling worked with RTi Research to develop an enterprise-wide position. The network had undergone a huge expansion, acquiring a... 
by David Intrator | Dec 1, 2016
Storytelling Using Online Market Research | Great Recession Woes More and more, companies are turning to online market research to understand how people are thinking and feeling. Although this offers remarkable opportunities to reach out to respondents throughout the... 
by David Intrator | Nov 8, 2016
Brand Storytelling and Consumer Market Research | Liz Claiborne The aim of this consumer market research study was to develop a potential branding strategy for Liz Claiborne. The concept we were exploring was “Metroburbia.” It was initiated by The Kaplan... 
by David Intrator | Nov 8, 2016
Brand Storytelling and Market Research | Recession-Era Luxury Shoppers In 2009 Conde Nast wanted to do a market research study of the attitudes and spending habits of luxury shoppers during recessionary times. The publishing giant needed to develop a strategy that it... 