Online Market Research | Great Recession

Online Market Research | Great Recession

by | Dec 1, 2016

Storytelling Using Online Market Research | Great Recession Woes More and more, companies are turning to online market research to understand how people are thinking and feeling. Although this offers remarkable opportunities to reach out to respondents throughout the...
Market Research | Liz Claiborne

Market Research | Liz Claiborne

by | Nov 8, 2016

Brand Storytelling and Consumer Market Research | Liz Claiborne The aim of this consumer market research study was to develop a potential branding strategy for Liz Claiborne. The concept we were exploring was “Metroburbia.” It was initiated by The Kaplan...
Market Research | Coke

Market Research | Coke

by | Nov 8, 2016

Research Storytelling for Coca-Cola Japan This brief web film for Coca-Cola Japan was used internally to communicate one of the cultural trends that emerged after the March 2011 earthquake and tsunami. It was part of a series covering the change in trends among the...
Market Research | Kraft

Market Research | Kraft

by | Oct 19, 2016

Brand Storytelling and Strategic Development |  Kraft Snacks This was one of the most interesting brand storytelling projects we ever did. The assignment was so open-ended, at first it seemed a little scary. We were asked by Publicis to interview moms in the Midwest,...