Moderating and Reporting.
A more thoughtful approach to moderating.
Conversational
A relaxed supportive atmosphere encourages people to open up.
Emotional
Getting beneath the surface to elicit true feelings and beliefs.
Creative
Engaging respondents in a way that sparks new insights and ideas.
“I said things I never even knew I knew.”
“I don’t know how David does it, but people just open up to him.”
“All these ideas were flying around. It was a great time.”
Smarter, more dynamic reporting.
Idea-driven reports in both traditional and video formats, including trend and postitioning reporting.
Consumer and Healthcare Exploratory
Positioning
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