Brand Storytelling in Social Media | ProdigyWorks

Smarter Storytelling was tasked to develop a positioning and branding for ProdigyWorks. 

ProdigyWorks is  a unique company that helps businesses solve their most pressing innovation challenges by bringing together some of the world’s most original and creative minds to come up with out-of-the-box solutions.

These they call the “Prodigies,” and they’re selected from a global panel they’ve developed over years of Mensa High-IQ thinkers, brilliant moms, inventors, artists and seasoned industry experts.

Free from organizational constraints, the Prodigies deliver unexpected insights and solutions that are both disruptive and meaningful.

The video you see above is just one in a 6-video series, each one of them built on a Unifying Idea that supports the overall Unifying Idea for the brand:

“Outside Thinking. Brilliant Innovation.”

The Unifying Idea for this particular video was: by taking your innovation products outside of your own company, the judgement, politics and social scrutiny that so often dampens original thinking  can be avoided and truly innovative  thinking can occur.

You can view more from this campaign below and at our portfolio page.