Brand Storytelling and Consumer Market Research | Liz Claiborne The aim of this consumer market research study was to develop a potential branding strategy for Liz Claiborne. The concept we were exploring was “Metroburbia.” It was initiated by The Kaplan...
Brand Storytelling and Strategic Development | Kraft Snacks This was one of the most interesting brand storytelling projects we ever did. The assignment was so open-ended, at first it seemed a little scary. We were asked by Publicis to interview moms in the Midwest,...
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