by David Intrator | Nov 8, 2016
Brand Storytelling and Consumer Market Research | Liz Claiborne The aim of this consumer market research study was to develop a potential branding strategy for Liz Claiborne. The concept we were exploring was “Metroburbia.” It was initiated by The Kaplan... 
by David Intrator | Nov 8, 2016
Brand Storytelling and Market Research | Recession-Era Luxury Shoppers In 2009 Conde Nast wanted to do a market research study of the attitudes and spending habits of luxury shoppers during recessionary times. The publishing giant needed to develop a strategy that it... 
by David Intrator | Oct 19, 2016
Brand Storytelling and Strategic Development | Kraft Snacks This was one of the most interesting brand storytelling projects we ever did. The assignment was so open-ended, at first it seemed a little scary. We were asked by Publicis to interview moms in the Midwest,... 